Graphic version of this page | Change how these pages look
 

Helpline: 01509 225800
[Image - http://www.emcbe.com/images/LockImage.gif][Image - http://www.emcbe.com/images/LoginButton.gif]




About Us
Skills & Training
Environment and Sustainability
Heritage
Events
News
Projects
Links and library
Your Views
Contact Us



Hot Topic



Industry Press Centre



Emcbe Constructive



Subscribe To E-newsletter


Home
>
News
>
Constructive Files
>
December07 Edition
>
Putting a Spin on Climate Change 
Putting a Spin on Climate Change

Putting a Spin on Climate Change






According to a study by Hill and Knowlton, (Canada's industry leader in public relations, public affairs and strategic communications) the announcement from US Chief Scientist, Professor John Marburger, that it is more than 90 per cent certain that climate change is a man-made phenomenon supports the overall view presented in the UK media.
The three month study of 1,479 climate-change articles in the UK media, released by Hill and Knowlton and analysis partner ComMetric, demonstrates a clear media bias towards the position that greenhouse-gas emissions from mankind are to blame for global warming.  Individual views, however, still remain divided.
The analysis of media coverage shows that, whilst the Prime Minister cannot decide whether Global Warming is a man-made or natural phenomenon, his Labour colleagues David Miliband and Margaret Beckett appear to have no such doubts, siding with the Conservative Leader David Cameron and his Shadow Chancellor George Osborne in the belief that Global Warming is man-made.
In the study, their positions are compared and contrasted with other World Leaders and heavyweights within the US administration: those in the 'man-made'  camp include the Mayor of London - Ken Livingstone, Senators Al Gore and John McCain, and Nancy Pelosi, the Speaker of the House of Representatives.  Angela Merkel, Jose Manual Baroso, John Howard and Arnold Schwarzenegger, however, are yet to be convinced.
In the UK, the most prominent spokesperson in terms of number of mentions in articles and connections to publications is the senior economic advisor to the UK government, Sir Nicholas Stern.  He is in no doubt that the damage to the planet is man-made.  His view is supported by scientists James Lovelock, David King, the UK Chief Scientist, and the UK envoy for the environment, John Ashton.  This opinion is also shared by a string of commentators from within the business community, including CBI's Richard Lambert and Richard Branson.
Commentators from the world of TV are also represented by David Attenborough and the TV Producer and Director Martin Durkin.  Both men are at opposite ends of the spectrum, with Durkin convinced that Global Warming is a natural phenomenon. 
The study was conducted using the proprietary Influencer Network Analysis (INA) technology.  INA uses an advanced natural-language search based on language-structure and grammar-rules search to identify the influential people, organisations and companies in media and the reporters and publications that cover them.
The Climate Change Influencer INA report was developed under the leadership of Jim Beakey, the Director of Communications Mapping at Hill & Knowlton.  He said: "What is interesting about this research is that it highlights instantly on which side of the argument everyone sites, and those with the most to say on the subject - with one or two surprises.  We now have an overall view of key figures and media involved in the debate, and the consensus on the caases of climate change."







 


















 

Terms of use | Sitemap | Text only version | Print page | Email this page | Bookmark this page

[Image - Firefox Correction]